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Golden Arches in the Metaverse: McDonald’s Hong Kong and The Sandbox Celebrate 40 Years of Chicken McNuggets with ‘McNuggets Land’
Main Facts The intersection of fast-food culture and blockchain technology has reached a new milestone as global fast-food titan McDonald’s officially enters the metaverse. In a collaborative venture spearheaded by Animoca Brands, McDonald’s Hong Kong has launched "McNuggets Land" within the decentralized virtual world of The Sandbox (SAND). Designed as an immersive, gamified experience, the […]
